Patient engagement or social media marketing?

Patient engagement or social media marketing?

Designing social media sports marketing model

This study aimed to Designing social media sports marketing model. This qualitative study was conducted by using grounded theory methodology Strauss and Corbin approach. For gathering data, high level documents have been studied and Semi-structured In-depth Individual Interview experts who were aware of the subject. The statistical population of the study consisted professors & sports managers ...

Using social media in oncology for education and patient engagement.

Social media (SM) encompass a number of online and mobile resources that provide a forum for the generation, sharing, and discussion of individuals’ ideas and content.[1] Kaplan and Haenlein describe six types of SM: collaborative projects (eg, Wikipedia), blogs and microblogs (eg, Twitter), content communities (eg, YouTube), social networking sites (eg, Facebook, Google+), virtual game worlds ...

Social-Media-Marketing im Hochschulbereich

This paper presents social media marketing strategies and methods for the academic area regarding specific target groups and marketing goals. Current social media marketing activities for promoting the newly established chair of media informatics at the University of Regensburg are discussed by analyzing a corresponding field study.

Policing Engagement via Social Media

Social Media is commonly used by policing organisations to spread the word on crime, weather, missing person, etc. In this work we aim to understand what attracts citizens to engage with social media policing content. To study these engagement dynamics we propose a combination of machine learning and semantic analysis techniques. Our initial research, performed over 3,200 posts from @dorsetpoli...